This text seeks to raise the curtain on competitive pricing strategies and asserts that businesses often miss their best opportunity for providing consumers with what they want - an experience. It presents a strategy for companies to script and stage the experiences provided by their products.
159mm x 243mm, 571g
| Item Code | BOO-236929394 |
| Item Name | The Experience Economy: Work Is Theatre & Every Business a Stage |
| ISBN | 9780875848198 |
| Format | Hardback |
| Author/Artist | B. Joseph Pine II, James H. Gilmore |
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